Empresa

Empowering Hispanic progress: Leading in the age of AI and automation

Artículo 12 sep 2024 Tiempo de lectura: 1 min

By Rafael Mercado, Vice President of Customer Growth & Engagement, and Ann Boza, Vice President of Brand, Content and Experience Marketing at Kyndryl

As artificial intelligence (AI) and automation redefine industries, the moment for Hispanic leaders to take charge in shaping these technologies is now. This moment is bigger than just participating in the conversation — it’s about guiding its direction. Hispanic leaders hold the unique power to bridge digital divides, ensuring that AI is not only a tool for advancement but a force for equity, inclusivity and lasting change.

We’ve seen firsthand the transformative impact of AI when it is harnessed with diversity at the forefront. Whether it’s through fostering new collaborations or building technology that amplifies underrepresented voices, AI can become a pathway for both innovation and social progress when it reflects the world we live in.

Championing inclusion in AI to unlock economic and social potential

Inclusive AI is not just a goal — it’s an imperative for businesses looking to understand and connect with the Hispanic community. AI, when built with diversity in mind, drives growth, cultivates innovation and opens doors to untapped markets. It’s our responsibility as leaders to champion education, equity and access to ensure that Hispanic students, employees and businesses can thrive in the science, technology, engineering and math (STEM) fields, particularly in AI.

Every time we promote inclusivity, we’re not just leveling the playing field — we’re opening an entirely new field of opportunity. Imagine a future where Hispanic entrepreneurs lead AI-driven startups or where Hispanic students shape the next breakthrough in machine learning.

Advocating for AI without bias or misrepresentation

The AI we build today will shape the world tomorrow. But what happens when that AI is trained on biased data? It perpetuates inequities that can harm our communities — from healthcare to criminal justice to financial services. The consequences of bias in AI are real, and it’s up to us to ensure that AI systems represent the diversity of human experience.

Hispanic leaders are in a pivotal position to drive this change, ensuring that AI systems reflect diverse perspectives, free from bias and misrepresentation. We must advocate for the inclusion of Hispanic voices in AI policy-making and development, pushing for transparency and ethical standards that hold developers accountable for the social impact of their technologies.

Driving AI adoption

As AI becomes integral to business operations and drives efficiencies, Hispanic leaders have an opportunity to foster a culture of innovation and continuous improvement within their organizations.

Hispanic professionals must advocate for AI training and education within their organizations, ensuring their teams have the necessary skills to thrive in an AI-powered workplace. With the U.S. Hispanic population projected to reach 111 million by 2060, according to the U.S. Census Bureau, the potential impact of Hispanic professionals leading in AI adoption is significant.

Leading with vision

Our influence as Hispanic leaders extends far beyond the boardroom. By championing AI education and leading initiatives that challenge biases, we have the power to reshape industries and rewrite narratives. Together, we can foster a future where AI doesn’t just serve the few but benefits the many — where technology is a tool of empowerment, not exclusion.

As we continue to push boundaries, promote inclusion and challenge the status quo, we set the stage for future generations of Hispanic innovators. This is the moment for us to lead — not just in our communities but across industries. Let’s ensure that the age of AI is an era of equity, progress and opportunity for all.