Listen to article

0:00 0:00


Hint: Success has more to do with company employees than anything else
 

As global sustainability initiatives evolve with technological advancements, regulatory changes and shifting consumer values, they remain critical to ensuring a greener future for all.

According to Kyndryl’s 2024 Readiness Report, 90% of company leaders say sustainability is a business priority, yet many face difficult tradeoffs that impede their Environmental, Social and Governance (ESG) efforts. And only 27% of leaders report seeing tangible sustainability outcomes from their tech modernization efforts. 

While technology, policies and processes are essential for progress in sustainability, companies often overlook the one factor that ties them together: their people. At many companies, sustainability is no longer a top-down directive. Instead, the active engagement of employees can drive innovation, improve operational efficiencies and reduce environmental impact. However, challenges remain. Organizations and employees often hinder their own progress due to myths about what it takes to work effectively toward sustainability goals.

To celebrate Earth Month, Faith Taylor, Senior Vice President of Global Citizenship and Sustainability at Kyndryl, discusses the realities of corporate sustainability journeys and the role employees play in building a green economy.

 

Myth #1: Sustainability is not a priority for customers.

Reality: “Companies prioritize not only profitability and efficiency but also sustainable products and operations that matter to their customers. They value strategic guidance from technology partners with strong sustainability practices,” said Taylor. “At Kyndryl, we tap into our sustainability programs and extensive experience managing the technology estates of major companies to support their sustainability efforts. As ‘customer zero,’ we are intentionally streamlining our critical suppliers and aligning them with our sustainability strategy.”

72% of global consumers are willing to pay more for sustainable products.

(Source: NielsenIQ)

Myth #2: Sustainability efforts are relevant to only the ESG department in the organization.

Reality: “Every individual has a carbon footprint, and their daily choices in commuting, travel and purchases significantly impact the company’s progress toward net-zero targets. Whether an employee provides managed services or works as a consultant to customers, they can incorporate sustainability into their daily and professional lives without needing deep ESG expertise,” explained Taylor. “Kyndryl’s Ecostream initiative encourages employees in 37 countries to make small but impactful lifestyle changes related to electromobility, green energy, circular economy and sustainable diets, helping to make our offices and procedures as green as possible.”

Seven out of eight respondents lack a single green skill at a time when the future of our planet depends on them.

(Source: LinkedIn)

Myth #3: Sustainability tools are too technical and difficult to learn.

Reality: “Employees often find learning and using new tools daunting due to perceived complexity and resistance to change. To address this, companies need to demystify sustainability and AI through education. Modern sustainability tools are automated, intuitive and provide insights that can add value to our work. The skills needed to use these tools are already available and accessible to anyone willing to learn,” said Taylor. “Kyndryl employs a multifaceted approach to skilling. Our Mission Net Zero course introduces all employees to the company’s sustainability and net zero strategy, while our Green Guilds drive leadership, brand awareness and growth for Kyndryl.”

Despite its recognized importance, only 40% of organizations fully use technology to meet their sustainability goals.

(Source: Global Sustainability Barometer)

Myth #4: Sustainability is a bunch of “feel-good” activities like planting trees or cleaning beaches.

Reality: “Planting trees and cleaning beaches are great ways to conserve the environment, but they’re just the beginning. Natural resources are finite, and today’s actions have long-term impacts,” said Taylor. “We need a holistic approach to address issues that could affect the planet in the future. For organizations, this means integrating sustainability into their operations, transitioning to efficient computing and adopting sustainable practices company-wide. Combating global climate change requires collaboration from everyone in the ecosystem. As employers of a new generation that prioritizes sustainability, organizations must rally their people to work toward a common goal.”

The world recorded its hottest decade in 2024, with global temperatures rising between 1.34 and 1.41 degrees Celsius above pre-industrial levels.

(Source: The World Meteorological Organization)

Faith Taylor

Senior Vice President, Global Citizenship and Sustainability