QUÉBEC CITY, September 14, 2022 – Today, event producer Gestev announced a new major partnership between Québec Running Events Corporation and Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, for the Kyndryl 21.1K. The half-marathon, presented by WKND 91.9, is part of the Beneva Québec City Marathon, the biggest of a series of running events labelled Je Cours Qc. This all-new partnership will spotlight the experience of the thousands of volunteers during the weekend of September 30 to October 2.
Key resources
Kyndryl’s support for this key Je Cours Qc season event will mobilize the company’s workforce, with many of its local employees encouraged to volunteer their time at the event including at Kyndryl’s water station, greeting runners as they cross the finish line. “We are thrilled to bring Kyndryl on board with the execution of the marathon,” said Marianne Pelchat, Executive Event Producer for Gestev. “It’s a great comfort for us to be able to count on this support from Kyndryl’s team members.”
Kyndryl to kit out 2,000 volunteers
Kyndryl will engage the volunteer population with photos, videos and interviews – an approach that aligns with Kyndryl’s core principles of new growth and connections between people. The company is also providing 2,000 official volunteer T-shirts for the event.
“Building a purpose-driven, people-centric culture is reflected in all we do. This partnership with the Beneva Québec City Marathon goes hand in hand with our values and our commitment to the communities where we live and work,” said Xerxes Cooper, President of Kyndryl Canada. “We are proud to be part of building the team that will make this event a success and to support and be a part of Québec’s sports community,” added Maxime Desbiens, President of Kyndryl Québec.
A commitment rooted in the community
Kyndryl is leveraging its partnership with One Tree Planted which started with their commitment to plant a tree in honour of every employee. For the Beneva Québec City Marathon, Kyndryl has made a commitment to plant one tree for each volunteer - meaning more than 2,000 trees will be planted.
About the Beneva Québec City Marathon, a healthy invitation from Brunet
From September 30 to October 2, the Beneva Québec City Marathon will wrap up the 2022 Je Cours Qc season in style as more than 8,000 runners and walkers wind their way through Québec City’s most picturesque neighbourhoods on an all-new course starting in the Place Jean-Béliveau at ExpoCité. Participants can look forward to a range of challenges with the 42.2K Beneva Marathon, the 21.1K Kyndryl Half-Marathon presented by WKND 91.9, the Sports Experts 10K, the Beneva Health 5K and the 2K Kids Race. Plus, the Je Cours Qc Expo will be making a welcome return on September 30 and October 1, showcasing a variety of exhibitors’ stands, masterclasses and talks in the entrance hall at the Vidéotron Centre. Get all the details at: www.jecoursqc.com.
About Kyndryl
Kyndryl (NYSE: KD) is the world’s largest IT infrastructure services provider. The company designs, builds, manages and modernizes the complex, mission-critical information systems that the world depends on every day. Kyndryl’s more than 90,000 employees serve over 4,000 customers in more than 60 countries around the world, including 75 percent of the Fortune 100. For more information, visit www.kyndryl.com
About Québec Running Events Corporation
Québec Running Events Corporation exists to promote the sport of running in and around Québec City. It presents the Je Cours Qc amateur event series, which draws thousands of runners and walkers to the region from near and far. As well as delivers running events for the general public, Québec Running Events Corporation works tirelessly to further the development of the sport and encourage runners of all ages to pursue healthy life choices.
About Gestev
Founded in 1992, Gestev is a dynamic event management company specializing in happenings that make their mark locally as well as on the world stage. Gestev leads the way for producing, broadcasting and promoting sporting and cultural events to showcase homegrown and international talent throughout the market it serves. As a subsidiary of Québecor Sports and Entertainment, it stands alongside the Vidéotron Centre, the Baie de Beauport, the Capitole Theatre, Musicor and the Cabaret du Casino de Montréal. Gestev goes above and beyond to deliver quality events with extensive opportunities for convergence driven by the strength of the Québecor Group. Red Bull Crashed Ice, Vélirium, the UCI Mountain Bike World Championships, the Je Cours Qc running events and the FIS Cross-Country Skiing World Cup events are just some of the major happenings organized by Gestev, which also manages its own experiential marketing agency in Québec City and Montréal.
