By: Faith Taylor
Only 16% of companies successfully incorporate sustainability into their corporate strategies.1 In my discussions with peers across industries, I’ve found that for many, the struggle is integrating sustainability on top of decades of established and often conflicting policies. That’s why it was such an exciting opportunity for me to lead the development of Kyndryl’s sustainability strategy from the ground up when we emerged as a standalone company in 2021.
While my opportunity is a rare one, I believe there are valuable lessons from Kyndryl’s sustainability story that any Chief Sustainability Officer (CSO) would benefit from hearing as they navigate their own journey.
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1. Align sustainability progress to business objectives
The first step towards sustainability success is creating a strategy that aligns with your business model’s goals and values. Establish benchmarks and incorporate original research to ensure informed execution. The strategy should also clearly outline benefits to the business, which may include:
- Financial benefits through cost reduction or revenue opportunities
- Regulatory compliance benefits
- Reputational benefits
- Employee benefits such as retaining, attracting and motivating your workforce
Once you have a solid strategic plan, get buy-in for the necessary resources. Begin by explaining how the sustainability program will benefit the goals of your C-suite and board of directors, which may include managing compliance, reputation and profits. Building a strong rapport with your C-suite and board of directors is crucial for gaining their support and obtaining the necessary resources to implement your strategy effectively.
The Kyndryl experience
Kyndryl prioritized sustainability from the beginning, embedding it into the company's foundation with early buy-in from our C-suite and global teams. Our sustainability team worked with leaders across the organization to understand their objectives and translate how our sustainability progress will have meaningful impact on their own goals.
Our upfront engagement with these stakeholders influenced our strategic priorities and continues to garner support as we work towards achieving net-zero emissions by 2040.
We developed an environmental sustainability program that revolves around four strategic priorities carefully designed to harmonize with our business objectives, the United Nations Sustainable Development Goals (SDGs), Kyndryl’s business imperatives and the aspirations of our stakeholders:
- Manage climate risks and environmental operational efficiency.
- Manage system performance and regulatory compliance.
- Establish ourselves as a preferred service provider.
- Drive market differentiation through strategic partnerships.